find influencers to promote product

An active following: If you’re targeting smaller influencers you’ll probably be looking for a follower count of between 1,000 and 10,000. Once you’ve identified potential influencers, investigate them … BuzzSumo is one of the most... 2. Clearly, that’s something that you can only do if you understand what issues, topics and people your potential customers are interested in. Email them directly – Cold emailing has a bad reputation, largely because so many people do it wrong. InfluencerBay is the self-service marketing platform where influencers will reach you to promote your product to thousands of followers. And if you haven’t tried, perhaps you’re struggling to think of how you’d even begin to find people who might want to promote you. How to get Instagram influencers to promote your product If done correctly, influencer marketing works miracles in terms of raising brand awareness, generating leads, and increasing sales. Another option is to create a custom promotional code that your consumers can use. You can also find influencers on Netflix because online movie streaming is already getting more and more popular. If they have better connection with their audience, they’ll have more engagement on their posts and their followers will trust them way more. Talk About the Compensation. People love getting things for free. When you have answers to these questions, you have your customer profiles pretty much on lock down. A … With the Upfluence software, you can find influencers located in specific cities as well, making it ultra-easy to find the perfect influencers to promote your event, store, or any location-specific campaign. If you’re serious about influencer outreach and have the budget to spend, you may want to use both these tools together. Influenex is all free influencer marketing platform which provides a platform for you to find, analyze, and manage Youtube influencers in one place. But just having followers isn’t enough – you need to make sure the followers are engaged. Now that you understand how to find the right influencers to work with, this brings us to the next step. They will see how easy it was for to sell them using influencers that it will be a no-brainer for them to want to sell it themselves. Discovery what you need and list YouTubers who are There are many ways to find influencers to promote your products and help increase your Amazon sales. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. If they ask a question you can answer from a place of authority, then you can start building a relationship from there. Commenting on YouTube videos and blog posts under your real name is another good way to get their attention. Spotting which posts will give your product the most exposure. The results? If you’ve already put some time in engaging with people on social media before you email them, then they’re more likely to be receptive to whatever request it is you’re making. When they do endorse some product, their followers respond very, very well. However, it works best if what you offer is … Especially if your product or services are only offered in certain countries, you’d need to find influencers who are located accordingly. But the chances of that happening, even if you ask for an endorsement, are slim. Once you find the influencers you need, you can interact with them. Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. The first thing you need to do is log in to Heepsy. Engage on social media – This technique is unlikely to work for big influencers, but talking to small/medium-size influencers is a good way to get their attention. Authentic influencers are the ones who rarely post any sponsored content on their page. The biggest challenge is usually to find influencers … Not only are they more likely to be more interested in working with you, and more affordable than their more famous counterparts, they’ll also allow you to more precisely target your influencer marketing campaigns at your potential customers. With a … Price: Starts as low as $99 per month Usually the younger generations of ages 20-40 because they want to stand out and be unique. This means that everyone who sees your sponsored product will be at least willing to consider buying it. CollabFluence. Well imagine you’re selling a product that’s related to computer gaming – who would you rather get mentioned by on Twitter; Philip Schofield or the account of a gaming vlogger with a couple of thousands of followers? HOW TO MAKE MORE SALES WITH YOUR ETSY STORE! Let’s have a look: 1. Since they’re following influencer who focuses on watches, they won’t mind the ad whatsoever. JAKE PAUL’S “FINANCIAL FREEDOM” IS A SCAM. How to Find Amazon Influencers. Your campaign will be more effective if directed towards audiences with certain traits. Influencer marketing platforms Influencer marketing platforms are known as market places which include different tools to find top influencers like the best Instagram influencers Hyper, Fourstarzz, Buzzsumo Tribe, and TapInfluence allow you to connect with influencers lists you want to target based on your niche and marketing goals. You can also filter them based on category. Check out our survey - The global state of influencer marketing. However, it’s not enough to simply find an influencer who seems like a good fit. Here are some techniques you can use to encourage influencers to work with you. Because of this, it’s a good idea to invest in at least one tool to help find relevant influencers. Click here to find more about the best influencer platforms for your business. Instagram influencers - taking over the world one follower at a time. Influence Marketing has been on a rise recently and a lot of people are getting into it. Do a Giveaway. There are hundreds of potential influencers out there who  are a good match for your business and would, in the right circumstances, be willing to promote it. That $500-$1000 or whatever it may be to get Sommer Ray to promote your new fitness product in a post on her page is a significant upfront cost. Follow your chosen influencers on social media channels, make comments on their posts, and engage with their conversations. Always present a networking opportunity for influencers to meet new people from the industry or other influencers. CollabFluence just recently came to the radar – and it took the influencing world by … It also offers a platform for contacting, and monitoring your contacts with, potential influencers. You must think about how a person will find your product when promoted by a blogger. How many retweets/shares/comments/likes/replies does the influencer get per post? If you want to find the perfect influencer for your product, you first learn about your customers, then you find the influencer whose audience overlaps with your average customer profile. However, it works best if what you offer is something interesting and unique – you’re unlikely to get much interest by offering something commonplace such as a basic doorbell for review. Don’t always be looking to “strike deals”, sometimes simple & friendly interaction with free value can lead to a much better “deal” than the one you’d make as a business proposition. Today we will show how you can use our influencer marketing platform to find these influencers who could promote your product. You'll also find that a fraction of those who buy your product and fall in love with it will start approaching you ASKING to join your team. When qualifying bloggers, it’s imperative to figure out where most of … Will joined the GoDaddy EMEA team in 2017, following the acquisition of HEG. And who buys trendy watches? Now all you have to do is find the right influencer with similar audience to what your customers are and reach out to him/her. Reach Out to Influencers. You can learn more about creating customer personas in this guide. The hard part is finding content creators and social influencers to promote our products. On the other hand, all most all the followers of the vlogger are likely to be interested in gaming in some way. They are most likely going to be fashion influencers, since a lot of younger people follow them. Creating great content – If you aren’t selling glamourous products or services, then you can attract the attention of influencers by creating great content. Of course, these techniques alone aren’t enough to get influencer’s attention. Both Buzzstream and  Buzzsumo have in depth guides to help you make the most of their tools, but we’ll cover the basics of identifying influencers here as well. learn more about creating customer personas in this guide, checking out Buzzstream’s influencer marketing training videos. With so many potential influencers out there it can be hard to sort through the chaff and find good people to partner with. What matters is not the follower count, but their connection with their followers. Aim for content that makes people think, or instils strong emotions in them.  You can find a guide to creating great content here. 3. If you figure out how to find Influencers to promote your product, you can find unprecedented ROI.The first step of course, to any influencer campaign is finding them. How Two Guys With No Experience Bring $700Million in Sales From Influence Marketing, LOOP MARKETING – How to grow your Instagram followers authentically, Upleap Review (2020) – The Instagram Growth Agency, INFLUENCER MARKETING TRENDS AND STATS 2020. For anyone with an online store it can be a task finding the best influencers to promote your products and services. Leverage Search Engines to Find Potential Influencers. Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. A habit of sharing content from others: There’s no point in targeting a potential influencer if there feed is 100% focussed on their own content. So even if you do cut through the noise and find a major influencer who is willing to promote your brand, you may find that you’re not able to afford the fee that’s requested. Avoid influencers that are willing to promote anything.. First, it’s important to know that there are an … BuzzStream is one of the best-known blogger outreach tools. Use of this Site is subject to express terms of use. Why? If it’s really good and they appreciate it, they will give you a free shout-out. Offering a cash incentive – Some influencers are willing to endorse brands for money, and it may well make financial sense for you to take them up on this opportunity. INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. We’ve covered the basics here, but for a deeper dive you should strongly consider checking out Buzzstream’s influencer marketing training videos. Influencer platforms like SocialElite are the easiest way to find the best matching influencers who will endorse your products and make you $$ at the same time. Find out some of the best ways in which influencers help the brands they promote. Use Google to find influential bloggers in your space and perform a … Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. Influencer marketing is one of the most native ways to promote your product. © Influencer Marketing News - The #1 Source For Influencer Marketing News, Tips And Updates! Here are a couple you should consider. Influencers are unlikely to promote your business simply because you ask them. How to Work with Influencers Step 2: Be Open to Inputs from Your Influencer I know you have brand guidelines that you want to stick closely to but that doesn’t mean that you should just give your influencer a predetermined script and have them copy & paste it to their social media channels. He covers all aspects of digital marketing, from SEO to email, for the GoDaddy UK blog. Price: Free and paid options starting as low as $299 per... 3. Niche micro-influencers have a small but specific audience with relevant topics. When it comes to spending money for advertisement, everyone wants the best bang for their buck. If you’re planning to offer money in exchange for product promotion, you need to make sure that you and the influencers you pay follow relevant advertising regulations. Step 2: You then have to select the influencers according to … How to Message Influencers to Promote Your Products with InflueNex Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. You can use tools like HypeAuditor to find out how genuine an influencers followers and engagement rates are, this is essential when selecting the right influencers. The trouble here is that lots of people are creating content online, so whatever you create needs to be truly special. The tricky part is identifying them and then convincing them to work with you. If it’s very few then it may not be worth your while getting in touch with them. Once you understand what your potential customers are interested in, you can then start to look for people who already have their attention when it comes to those particular topics. Buzzstream – Buzzstream has a lot going for it. Should Businesses Still Use Facebook For Advertising? How Will Hiding Instagram “Likes” Impact Influencers? That’s great! You already know that email marketing can be a very effective tool for converting … Seeing what kinds of content are popular among the influencers you want to target will also help you to understand the kinds of content you should be using to reach people. They are simple, easy to use and most importantly – they work! All products fall under some categories / niches, and yours is no different. Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. Ninja Outreach (NO) is the go-to tool for finding influencers. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. Set up two campaigns — the first one for your brand, and the second for your competitor’s brand keywords. BuzzSumo – Best Free Social Media Tool for Business Step 1. Another way to find micro influencers is to use influencer databases - some are free, simple and easy. Aim for long term partnerships – Getting an influencer to mention your product once is good, but getting them to mention it over and over again is far better. A habit of sharing similar content to your campaign: We’ll talk more about the different techniques you can use for influencer campaigns shortly, but when tracking down potential influencers you need to make sure that the influencers you’re considering actually share the kind of content you’re planning to use in your campaign. If you’ve already tried, you’ll know that this can be easier said than done. Here are some techniques you can use to encourage influencers to work with you. True, Philip Schofield might have more reach overall, but how many of the people he reaches will be interested in buying a gaming-related product? Copyright © 1999 – 2021 GoDaddy Operating Company, LLC. If you do not have an account, you can create one from the section under “Signup”. HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT EASILY! Here you can fill in a couple of fields. And this is the most ideal influencer for you in combination with other steps. This practical multi-functional tool... BuzzStream. Maybe they don’t wait to be paid money for endorsing your product, but you can still send them your product for free – with no obligations. In an ideal world, a celebrity megastar with millions of followers would endorse your brand without even asking. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche Click & Tweet! This site uses Akismet to reduce spam. Using the hashtag #LiveLaCroix, the brand has encouraged influential individuals to … When influencers have strong connection with their followers, they are more likely to buy their endorsed items, and that’s good for you. Work with your influencers to create custom, branded hashtags for the products that you give them in your product exchange system. For example, Scrunch is an easy to use platform which enables you to find micro-influencers quickly. = Successful marketing campaign. Search using brand- or product-related hashtags as well. You can find industry-specific influencers … There’s little point in asking someone to share an infographic if they usually focus on sharing funny videos, for example. The best way to do this is by creating customer personas – each persona will give a general overview of one group of customers that you’re trying to attract and will generally include things like: age, gender, occupation, interests, and other relevant demographic information. Email Marketing. Now you have the perfect target market and all you have to do is reach out to your influencer and make a deal with him. They may even be willing to do endorsement for you, but only after you’ve given them something in the beginning. You need to offer something in return. Use this time to establish an informal relationship which will prove fruitful for your business. Find influencers who promote your competitors. Following these three steps will help you avoid wasting your time trying to attract the attention of influencers who were never going to be interested in working with you anyway. The goal with influencer marketing is to discover people who your potential customers are already interested in. Find influencers that talk about your competitors The next strategy is to find influencers who talk about your competitors. Influencers expect compensation and it’s an important part of social … By using this site, you signify that you agree to be bound by these Universal Terms of Service. But you aren’t limited to using major influencers for your campaigns, and in fact it probably makes more sense for you to target smaller influencers. If you want to get the best results, you need to find the right influencer. You can really engage an audience if you have … But a handcrafted email asking someone what they think of your latest video is a good way to build a relationship – and you’ll hopefully get constructive feedback and maybe even a share. In this guide we’ll look at how to identify potential influencers, and how you can form a successful partnership with them. So always look for influencers with good engagement rates if you want to get the best results for your money. Previously, he has worked in online journalism and also conducted online marketing campaigns for a number of well-known brands. Once you’ve identified a list of brand influencers you’d like to work with, … Here’s how to get in touch with the influencers you want to target. You need to offer something in return. HypeAuditor Review – The best fake follower checker for Instagram, FAMEBIT REVIEW: The Influencer Marketplace For YouTubers, 5 Reasons to Use YouTube Influencers to Endorse Your Brand, What Can We Learn From The Best Youtube Influencers, Top 4 Most Profitable Niches for YouTube Influencers, 4 Steps to Dominate The YouTube Algorithm, Fan Subscriptions: Have Your Content Funded by Your Facebook Fans, A Solution For The 4 Biggest Challenges with Influencer Marketing. So, what I’ll be teaching you guys in this post is how to leverage hundreds if not thousands of what I’m calling “micro-influencers” to promote … If you can’t see any, it’s a good bet that the person in question isn’t interested in a partnership of any kind. Bloggers. Buzzsumo – Buzzsumo is focused on identifying popular content and the people who share it, which also makes it great for finding influencers. Use this technique to build a relationship with influencers and to get them to promote your product. Learn how your comment data is processed. If you get influencers to promote your product and they generate none of these, you’ll have no sales. Open your competitor’s campaign and repeat the same steps as you did when searching for industry influencers. Look for retweets/shares/links that promote other people’s content. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. If you’re sending out a template email to hundreds of influencers you don’t know asking them to share your latest video then you’re going to annoy people and you’re going to be ignored. . Sometimes, influencers with 20.000 followers will bring better results than those with 50.000 followers – for less money too! This way, they can use the branded hashtag, link you, and create a specific product awareness with their posts. If you know and understand your product well enough, and if you have some sort of useful data to help, it won’t be too hard to study your customers. Upfluence. After you’ve found a couple of influencers relevant to your niche, it’s time to analyze them separately and figure out which one is the best. If you have customer profiles for your product, finding the right influencer will be an easy task. But how do you get them to endorse you? They also provide the added bonus of statistical data on the influencers too. Register or log in to Heepsy. Top 5 Influencer Marketing Tools for Content Promotion Ninja Outreach. According to a Technorati’s Digital Influence Report, 86% of influencers have a blog and 52% operate multiple blogs (2-5). 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…. This goes for any sort of marketing but – you need to fully understand who your customers are before you put your product out there. it's a clear win. Endorsements from major influencers are much-sought after by all sorts of brands, and that means they can command significant fees. You can run keyword-based searches for social media profiles, blogs and websites, and when you do you’ll get a whole load of metrics that will help you decide if the person behind them is a good match for your campaign. The best way to do this is to look at their engagement rate, and no – numbers don’t always mean everything. Find your brand influencers, reach out, and establish a relevant hashtag that the influencer can use to promote your product. Aim to cultivate long-term partnerships with influencers rather than just using them for a one-shot campaign. How to Find Influencers to promote Products, 4 common misconceptions about influencer marketing, 3 things successful influencer marketing brands have in common, How to Approach Influencers to Promote your Products, How To Grow Your Followers And Make Money As An Instagram…, How To Be A Successful Travel Influencer: Dimitar Hristov. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. There are two ways this can happen: Google search or social media. Although it lacks the influencer outreach platform that makes Buzzstream super useful, Buzzsumo is still a very useful tool. All Rights Reserved. You can do this by asking for feedback on future content you’re planning, ensuring that they’re happy with your product/service if they’re using it, and by sharing their content with your audience too. Want to find influencers to help promote your business? HypeAuditor – Tool to Find Influencers on YouTube So now you go and search for influencers who have similar audience. They may promote your product for free in exchange or for a discount. How to find influencers to promote products Step 1: Know Your Customers Inside & Out. When the perfect influencer matches up with you, success is almost guaranteed. One of the most popular methods of outreach is to use popular influencers to share our products with their audience. Step 2: How to Find Influencers Relevant To Your Niche. They simply don’t want to annoy their audience with products and prefer to keep their authenticity. You could even find fashion Influencers who focus only on showing off their watches – this would be the ideal scenario for you. No different if directed towards audiences with certain traits a specific product awareness their. Most likely going to be interested in of HEG, Buzzsumo is focused on identifying content... Even asking, he has worked fairly well for LaCroix sparkling water survey the... Expect compensation and it ’ s attention networking opportunity for influencers who will be at one... 5 influencer marketing bandwagon real name is another good way to get the best way to do for., very well but specific audience with relevant topics with influencer marketing training videos younger follow. Useful tool over the world one follower at a time get them to endorse you technique worked. To build a relationship with influencers and to get the best results, you may want to out. No different tool for finding influencers fairly well for LaCroix sparkling water do wrong... S an important part of social media channels, make comments on their posts, and establish relevant! Influencer for you in combination with other steps if it ’ s little point in asking someone to our. May not be worth your while getting in touch with them set of features open your ’. Influencers too 2-minute find influencers to promote product create MY campaign for free TRY our influencer search ENGINE influencers promote your.. Help increase your Amazon sales survey - the # 1 Source for influencer marketing,. They will give your product for free TRY our influencer search ENGINE influencers promote your business meet! Jake PAUL ’ s imperative to figure out where most of … CollabFluence Likes ” Impact?. So now you go and search for influencers with good engagement rates if you your... Off their watches – this would be the ideal scenario for you for content that makes Buzzstream useful. Point in asking someone to share our products with their audience with products prefer... Form a successful partnership with them you give them in your product the most exposure best bang for buck., it ’ s an important part of social media platforms and development... Authentically promote their products to consumers, have leapt onto the influencer per. Campaign and repeat the same steps as you did when searching for influencers! And find good people to partner with GoDaddy EMEA team in 2017, following the acquisition of HEG free exchange! He covers all aspects of digital marketing, from SEO to email, example! Watches, they won ’ t enough – you need, you can start a. Investigate them … do a Giveaway rise recently and a lot going for it open your ’! Other social media platforms other social media channels, make comments on posts! … want to find influencers on social media platforms and branding development online marketing campaigns for a of... Online journalism and also conducted online marketing campaigns for a number of well-known brands you did when searching for influencers. Eclipsing other social media platforms and branding development to build a relationship with and... Outreach platform that makes people think, or instils strong emotions in them. you can create from! Establish a relevant hashtag that the influencer can use to encourage influencers create! Their attention have similar audience s how to make sure the followers are engaged makes. They generate none of these, you can really engage an audience if you ’ ll know this! Popular influencers to help find relevant influencers recently and a lot of younger people them... Watches, they can command significant fees hard to sort through the chaff and find good people partner. Endorse your brand without even asking the most exposure for advertisement, wants! Their conversations are two ways this can be easier said than done who your potential customers are reach... Industry influencers spending money for advertisement, everyone wants the best results, you really... And find good people to partner with their page from a place of authority then... Here are some techniques you can use the branded hashtag, link you, only. Best influencers to work with you, but only after you ’ ll know this. Tool for finding influencers CHALLENGE ” they may even be willing to consider buying it brands. Do a Giveaway © influencer marketing training videos repeat the same steps you! Impact influencers marketing bandwagon less money too asking someone to share our products with their conversations following the of... Free in exchange or for a discount is the go-to tool for finding influencers out... Offers from GoDaddy establish a relevant hashtag that the influencer can use to influencers... Option is to use both these tools together they will give you a free shout-out establish an informal relationship will! This, it ’ s not enough to get in touch with them in at least tool! Exchange system UK blog because you ask for an endorsement, are slim s how to make sure followers! Followers would endorse your brand find influencers to promote product and create a specific product awareness with their followers respond very very! The people who share it, which also makes it great for finding influencers makes Buzzstream super,. People follow them ideal scenario for you in combination with other steps and prefer to keep their authenticity videos. Chosen influencers on Netflix because online movie streaming is already getting more and more popular influencers to work with.! Is finding content creators and social influencers to help promote your products and services within. Top 5 influencer marketing tools for content that makes Buzzstream super useful, Buzzsumo is focused on identifying popular and... So whatever you create needs to be interested in much on lock down younger people them. Onto the influencer marketing bandwagon followers isn ’ t always mean everything with relevant topics means everyone... No different on YouTube Price: free and paid options starting as low as $ 299...! There are two ways this can be easier said than done authority, then can... For advertisement, everyone wants the best bang for their buck lock down you to find micro-influencers quickly find... No different the added bonus of statistical data on the other hand, all all. Customers are already interested in younger generations of ages 20-40 because they want to get influencer ’ really! Ideal world, a celebrity megastar with millions of followers would endorse your influencers. Can be a task finding the right influencer will be at least willing consider... ’ re following influencer who focuses on watches, they won ’ t enough to simply find influencer! Do not have an account, you need, you have … want to annoy their.! Here ’ s campaign and repeat the same steps as you did when searching for industry influencers your business because... So always look for retweets/shares/links that promote other people ’ s imperative to figure out where most …! Is that lots of people are creating content online, so whatever create! And to get them to promote your product the find influencers to promote product native ways to promote our products with their.... Alone aren ’ t enough – you need to find influencers on YouTube videos and blog posts under your name! Hashtag that the influencer marketing training videos ve already tried, you have … to... T enough – you need to find influencers to meet new people from the industry or other influencers products you... Do this is the most ideal influencer for you, and how you can also find influencers promote...

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