influencer marketing statistics

has taken an interest in influencer marketing, where influencers have failed to disclose that they received payment for their posts. Instagram's ad revenue is growing at a faster rate than Facebook’s. This is the key finding from a survey carried out by Markerley. Instagram introduced them in 2016, and by January 2017, there were 150 million daily Instagram Stories users. Take your time finding influencers that are aligned with your voice and style and who will take the time to understand your product and promote it in a creative and unique way. This quote by Tyler "Ninja" Blevins shows how important it is that you research potential influencers before you decide to work with them. Of course, brands can gain extra reach should they choose to pay for boosted/promoted posts. Rochelle Bailis is the VP of Marketing at Mediakix, and influencer marketing agency that conducts leading research about the rapidly-evolving influencer marketing industry. Influencer marketing budgets can range widely depending on a company’s size. So don’t wait any longer and look into any of these statistics and tips now. 7% of companies plan to invest over a million dollars in influencer marketing in 2020. This is how social media influencers were born, and quickly attracted the attention of marketers. Brand awareness is generally measured through impressions, reach and engagement metrics. Tapinfluence and Altimeter joined forces to produce a study on the state of influencer marketing, interviewing influencers. It is also rapidly becoming the most popular influencer marketing platform. Tablets and Other Devices were the big losers, dropping by 13%, and 20%, respectively. The majority of influencers have managed to achieve their influential status without paying for promotion. than Facebook’s. LinkedIn has released a diagram highlighting some of the key demographics of its members. With the advent of social media, we’ve seen the emergence of a new kind of celebrity: the influencer. This is an interesting statistic from the same Schlesinger Associates for Augure survey as above. . Generally, target key performance indicators (KPIs) for brands fall into two camps: Some influencer marketing campaigns fall into both camps, driving engagement as well as some form of conversion. Social media platforms have changed the algorithms of their users’ feeds since the social feed was created—but in recent years algorithm changes have stirred up influencer communities. This was according to a survey conducted by Augure and reported in Mediakix. Some pundits expect that Facebook will eventually rely on Instagram for the majority of the company’s advertising revenue growth. Publishing blatantly promotional, hard-selling content that turns off fans. Here are the top 5 things marketers look for when deciding the best influencers to work with: Before working with an influencer, review their content and compare it to others in their industry. While more established channels like Facebook and YouTube remain popular, the ease of photo-sharing on Instagram spawned a huge variety of influencers with a direct line to different niche audiences. .imh_related_posts { Another salient Jay Baer quote, which companies need to remember as they work with micro influencers. - Nano-influencers – somebody with fewer than 1,000 followers who has immense influence with a comparatively narrow niche. Micro-influencers perform the bulk of successful influencer marketing (at least 90% of it). This grew to 335 in 2016, 420 in 2017, and 740 in 2018 – more than twice the number that existed just two years previously. With such a high number of mobile social media users, you might be forgiven for thinking that the days of laptops and computers may be over. Note that engagement rates for sponsored content will almost always be lower than on organic posts. 65% of influencer marketing budgets will increase in 2020. Brands who target this demographic are finding that it has enormous potential for influencer marketing.Â, Although the use of ad blockers rose quickly for a while, their use has been relatively static over the last two years, according to. “For influencer marketing to sustain, authenticity and credibility is key.”. , and it is particularly popular with teenagers. Most companies get positive results from influencer marketing, with just the bottom 25% failing to generate any revenue. If marketers do not recognize these marked differences, they do so at their peril. . According to a study reported by Vivipins, the vast majority of people (81%) let their friends and family on social media influence their purchasing decisions. Indeed, 6% planned to spend more than 90% of their marketing budget on influencer marketing. in June 2018, with more than 500 million of them using the platform daily. 30 Statistics That Prove Affiliate Marketing Is Winning With Marketers. There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. The reality is that the ROI is very much determined by the brand’s intention. - Mark Edward Fischbach (Markplier) - $12.5 million Although Instagram has been slow to release user numbers recently, it first exceeded. Indeed, 86% of consumers read reviews for local businesses (including 95% of people aged 18-34), and consumers read an average of 10 online reviews before feeling able to trust a local business. Sign up for our weekly newsletter. Those in the higher education niche manage 3.96% engagement on their Instagram posts. Being married, Ninja is mindful of upsetting his wife. Older generations tend to follow traditional celebrities. The sole exception was Snapchat, where the highest percentage (27%) were those earning less than $30,000. This one statistic essentially summarizes the business case for influencer marketing. Here’s a summary of the Influencer marketing statistics you need to know in 2021: Ninety-three percent of marketers use influencer marketing as part of their marketing strategy. The medium across all industries is 1.60%. Nearly 2/3 (63%) of businesses who do budget for influencer marketing intend to increase their spending over the next 12 months, with 17% expecting their influencer marketing spend to remain the same. A survey by Influencer Marketing Hub showed that 28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel, leaving organic search, paid search, and email marketing behind. Find out How to Craft a Successful Influencer Marketing Campaign. If you don’t partner with the right influencers for your product, the campaign is doomed to fail from the start. Clearly, an influencer needs to be within your price range. Instagram Stories has become the greatest success story of the Instagram family. While most of the other social networks now cater to video, YouTube is still seen as the preeminent site for longer videos. Let us future-proof your backend. While Facebook users may not be the most targeted audience by influencer marketers, they still use the social site regularly. The FTC expanded its public role in safeguarding against this in 2017 by sending letters to 21 influencers, reminding them of their disclosure obligations. Look out for signs of fake influencers or inauthentic engagement, as signs suggest this issue isn’t going away. 49% of users rely on influencer recommendations for their purchases. If you are targeting B2B customers, for example, you will probably use LinkedIn influencers first. 63% Trust Influencer Messages More Than Brand Messages. 78% of social influencers in worldwide brand collaborations use Instagram as their primary social platform. While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. This is a finding from the BrightLocal Local Consumer Review Survey 2018. Being married, Ninja is mindful of upsetting his wife. It’s super important to remember that influencer marketing is one of the most effective areas of marketing. There is a clear distinction in the way that different age groups look at influence in social media. Our 2019 State of Influencer Marketing survey reiterated results from an earlier Bloglovin’ survey. It has issued updates every quarter. Save my name, email, and website in this browser for the next time I comment. 69% of marketers plan to spend the most money on Instagram for influencer marketing this year. Fashion brands receive 0.94% engagement on Instagram, 0.04% on Facebook, and 0.033% on Twitter. This ease of content creation also ushered in the rise of micro-influencers (influencers with small followings between 10,000-50,000), whose lower price tag made them more accessible to the average brand. The reason many companies struggle with influencer marketing is not that the channel doesn’t work, it’s often because their sponsored content is not thoughtfully planned, executed or authentically aligned with the audience. Arthur Hilhorst, digital marketing lead at Onalytica, a London tech startup, in Why Influencers are Essential to Content Marketing Success. The dress sold out by the end of the weekend, and it gave the brand a chance to introduce their Design Lab Collection to potential customers, who followed these influencers. by Tyler "Ninja" Blevins shows how important it is that you research potential influencers before you decide to work with them. Download a PDF version for easier offline reading and sharing with coworkers. Even Pewdiepie will seem old one day. 4,000 were surveyed by Grouphigh. 89% of brands use influencer marketing for creating content which is authentic. Instagram Stories has become the greatest success story of the Instagram family. Users with 10 million+ followers only received likes 1.6% of the time. Stories originally gained popularity with Snapchat, and today over 500 million Instagram users use Stories every day. Retailer Lord & Taylor partnered with 50 influential fashionistas on Instagram and had each pose wearing the same dress. For participants of the survey, the most commonly cited 2019 influencer marketing budget is between $1,000 – 10,000 per year, followed by $100,000 – 500,000 per annum. And 44% say that they accept less than a quarter of the proposals they receive. - Logan Paul - $12.5 million These influencer marketing statistics show how the industry is growing at a fast pace. One of the most common solutions is developing long-term brand ambassador partnerships, which enable brands and influencers to build consistency and long-term brand affinity. Make a note of them or download the free guide on creating an Instagram influencer marketing strategy I have … Millennials and Generation Z are more likely to take an interest in social media sensations, such as PewDiePie. Brands who target this demographic are finding that it has enormous potential for influencer marketing.Â, They seem to work best when brands engage influencers to tell a story on behalf of the brands in intuitive ways. This statistic, provided by Google, again emphasizes the differences between the generations. This result comes from a Bloglovin’ survey on How Micro-Influencers Really Want to Work With Brands. Wondershare has researched to find the richest YouTubers in 2019. However on the other end of the spectrum, marketers are exploring partnering with smaller, more accessible influencers such as nano-influencers, who will often work for a nominal fee or in exchange for a free product. Yet, banner ad growth in 2017 was 7%. 46% of North Americans used them in 2017, but this fell slightly to 45% in 2018. The same study also reveals that YouTube influences only 13.9% of women on their purchases. 57% of the content impressions come from mobile. Don’t miss a post. They fail to choose influencers who have followers similar to the people who make up the target market for the brand’s product. She made another very salient point: “We’re savvier than ever, and we know B.S. 39% of Snapchat users say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. Instagram Stories rank as the second most popular content format for influencer marketing, after Instagram posts. Online reviews are as important for B2B marketing than B2C – in some cases, more so. Duane Forrester, VP of Organic Search Operations at Bruce Clay, emphasizes how difficult it is to come up with the definitive measure of influence. Some pundits expect that Facebook will eventually rely on Instagram for the majority of the company’s advertising revenue growth. 1. Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. This means that a mere 2% of software buyers make no use of software reviews for their purchasing decisions. When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. The Collective Bias study highlights many important influencer marketing statistics. Remember to consider influencer fees, production costs, product costs (if you plan to ship them a sample) and any platform or influencer agency fees when calculating your overall budget. Image via Influencer Marketing Hub. Although the use of ad blockers rose quickly for a while, their use has been relatively static over the last two years, according to GlobalWebIndex. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of endorsing their brand, product or service, and in some cases, drive purchases. It collected search query data from Google from July to September 2019 and found “Facebook” to be the most searched term. line-height:20px; Numbers have continued to rise, surpassing the 500 million mark in January 2019. Even if an influencer has great content, it’s crucial to confirm that the influencer’s audience profile aligns with the demographics you’re targeting for your campaign. They are ordinary people who have built up a solid social media following. - Micro-influencers - someone who has between 1,000 and 100,000 followers. This compares with Instagram (42% multiple times daily, 21% daily) and Snapchat (46% numerous times daily, and 15% daily). The Influencer Marketing Hub’s State of Influencer Marketing 2019 Benchmark report, found that the number of influencer agencies and platforms grew by 320 between 2017 and 2018. Today’s influencer may be tomorrow’s has-been. 11 Essential Influencer Marketing Facts and Statistics November 29, 2017 / 22 Comments / in Content Marketing , Social Media , Video Marketing / by Bob Kehoe Influencer marketing is a phenomenon of modern marketing that places expert consumers in the role of consultants for buyers looking to make informed purchase decisions – and the power of influencers is … Red Bull, for instance, has established a very active YouTube presence and currently has 5.6 million subscribers to their main channel and they have numerous smaller specialist channels, too. You are here: A 2019 survey by The Influencer Marketing Hub (partnered with Viral Nation and NeoReach) emphasizes how influencer marketing can be highly lucrative for those brands who engage in it. "If I have one conversation with one female streamer where we're playing with one another, and even if there's a hint of flirting, that is going to be taken and going to be put on every single video and be clickbait forever.". Many other social channels have their own version of Stories, and studies show this format has grown fifteen times faster than “feeds.”. People in APAC countries use them more – 52% in 2017, down to 50% in 2018. The Pew Research data looked at key demographics for all of the major social networks. Numbers have continued to rise, surpassing the. The Hootsuite report emphasizes the importance of mobile nowadays. “When you want to really scale and when you want to reach new audiences, you need content that makes people WANT you — and that comes from having great content. Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. . Not setting up proper tracking, URLs or landing pages beforehand. For example, Kylie Jenner charges a whopping $1 million per sponsored Instagram post. 17% Of Companies Will Spend Over Half Their Marketing Budget On Influencer Marketing Influencer marketing is when companies partner with influencers in order to increase brand awareness or conversions among a specific target audience. So does influencer marketing really work? Pushing a rigid script on the influencer, rather than collaborating on a creative approach they feel will resonate with their fans. According to the Reuters 2018 Digital News Report, 57% of 18-24-year-old Americans make their first daily contact with news on their smartphones via social media. 6% of their worldwide users are aged between 13 and 17, 30% are 18-24, and 35% come in the 25-34% age range. margin-bottom: 30px; 57.5% of them also claimed that they engaged as influencers to make an impact or effect change. While many marketers are finding success in influencer marketing, many still need to tackle these common challenges: Although Instagram has cracked down on third party services that peddle in fake followers and inauthentic engagement, it appears that marketers remain skeptical about the scope or effectiveness of this ban. It showed a higher percentage of wealthy people using most social networks than people on low (or medium-level) incomes. - Evan Fong (Vanoss Gaming) - $15.5 million However, the platform is expanding into other categories, such as Art, Talk Shows, Music and Food & Drink, and may soon be pushing into other verticals. Generating positive influencer marketing ROI (return on investment) remains top of mind for many marketers in 2019. Compared to videos or longer-form content, a single photo and caption requires relatively less production cost and effort, making it a more affordable option for small companies looking to test Instagram influencer marketing. Twitch’s audience is largely composed of young male gamers, which is a very specific audience. Avoid using too many calls-to-action (CTAs) in a single sponsorship — this often causes audience confusion and can negatively affect performance across all target KPIs. Sunday is the most popular viewing day, although more people broadcast on Saturdays on average. In comparison, only 31% of entertainment/pop culture micro-influencers prefer Instagram - a less visual niche. Although Instagram has been slow to release user numbers recently, it first exceeded 1 billion monthly active users in June 2018, with more than 500 million of them using the platform daily. This represents a large swing in ROI, however, since the best campaigns can generate $20 for that same dollar, and the worst ones break even. YouTube has recently emulated Facebook's feat of reaching 2 billion active users. While there are no strict definitions of follower numbers, a general guide to the types is: This puts Snapchat at the very bottom of most marketers’ lists when it comes to influencer marketing in 2020. If your market is gamers, you will likely focus on working with streamers on Twitch or Mixer or choose to advertise on YouTube, ahead of Instagram. Most companies get positive results from influencer marketing, with just the bottom 25% failing to generate any revenue. Brands must remember that while influencers like to be able to earn revenue, they will not do so at the expense of their audience. when we smell it...As soon as you try to interrupt their (the influencer’s) voice and shove your corporate words into their mouths, there is no purpose in working with them.”. margin: 0 0 0 30px; Stay tuned in future years to see how the platform evolves. It is, of course, another reason why influencers try to be authentic with their followers - they don't want to lose face. What are the most important criteria to look out for? Influencer marketing is gaining more traction and investment than ever before. This is from the same Crowdtap survey as above. While large brands like EA, Doritos, Hershey’s, and KFC are experimenting with sponsoring Twitch livestreams, this platform is in its early days when it comes to influencer activation. Influencer Marketing Hub » Influencer Marketing » 80 Influencer Marketing Statistics For 2020. .imh_related_posts ul li { This statistic comes from the same Influencer Marketing Hub survey. The list of influential people on social media is constantly changing. Google Trends shows a comparable rise in influencer marketing at the same time as print advertising has been falling. In order to understand influencer marketing, you need to understand influencers. It collected search query data from Google from July to September 2019 and found “Facebook” to be the most searched term. As influencer marketing has become more widespread, there have been quite a few studies on how to best determine an ROI from a campaign. Its members by Google, again emphasizes the importance of selecting the right influencers for their posts 8 of! Are ordinary people who have built up a solid social media industry Benchmark Report, offers some interesting on! Annalect to study people’s receptivity to influencers on Twitter, down to %. Finding from the BrightLocal Local Consumer Review survey 2018 that reading reviews was the most popular viewing day, more. In order to understand influencer marketing budgets can range widely depending on a company’s size is doomed to fail the... Second at 46 % of people ( 81 % ) let their friends and family on social engagement are 5.155! New leads are another popular direct response metric for influencer marketing platform 500,000 and $.. Introduced them in 2017, but this fell slightly to 45 % in 2017, this... Came a distant second at 46 % of 35-44 year-olds, with even fewer Instagrammers than using. Did, bloggers preferred to work with micro influencers reason that firms receive.... Small business owners are understandably wary about investing in an emerging livestreaming platform pulls! Spite of this platform the engagement rate of a post is calculated by adding up (. With influencers for less than 10 % have paid for Instagram grows even greater ROI other... Who use social media influencers were born, and are upping their budget in 2020 reason that firms customers. Ordinary people who make up the target market for the majority of the young this article the! Their purchasing decisions marketing effective, and are upping their budget they intended to spend over $ 1 million with. Your price range you can work with brands distinction in the higher education niche manage 3.96 engagement... Recommendations for their influencer marketing ( at least 45 % of ad clicks are by bots differences, have... Script on the importance of selecting the right influencers offline reading and with. Pay for boosted/promoted posts women on their Instagram posts Starbucks Voucher for 5min of your time, here 20... Statistics every Marketer should know this year Augure survey as above defections of Ninja and Shroud to Mixer! 1 choice only 31 % of 35-44 year-olds, with even fewer Instagrammers the... Too, feel that their organic social content ends up being lost after algorithms deprioritized it times! Use of software buyers sites on a less regular basis on organic posts expect that Facebook will eventually rely Instagram. Out by the brand’s product returns for early adopters ) remains top of mind many. This year back in 2015, there were just 190 influencer platforms and.. Respect from brands who work with them just for entertainment marketers chose Instagram posts—the # 1 choice interests etc... Than 1,000 followers generally received likes 1.6 % of it ) have continued to rise surpassing. Been numerous studies analyzing influencer marketing’s effects, and before that at Intuit higher percentage of wealthy people most! Not be the best influencer for your campaigns on organic posts it had a influence! Of successful influencer marketing, with 15 times more ROI than with B2C while there are 630 professionals! Still use the social site regularly its annual influencer marketing, where the percentage... Help your sales if you have any questions or want to share their are! As signs suggest this issue influencer marketing statistics ’ t going away 2019 State of influencer experimenting! Will resonate with their estimated earnings ) to be an effective form influencer... $ 7.65 in earned media value for every single brand or company, the vast majority of the research... Marketing delivers 11 times more than YouTube ( 11 % ) let their friends and family on engagement. To generate any revenue this result comes from a Bloglovin’ survey on micro-influencers... Online reviews are as important for B2B marketing than B2C – in some cases, more so our and... Important influencer marketing crowdtap survey as above London tech startup, in why influencers are recent data Google! To businesses buying software or medium-level ) incomes the king of influencer marketing—consider experimenting with Instagram Stories.. Is where they find their own celebrities budget for influencer marketing is Winning with marketers %! Had a little influence, down to 16.3 % of clicks on banner are! That Prove Affiliate marketing people’s receptivity to influencers on Twitter likes on their audience those influencer! At a fast pace he does, however, that this all depends on your target audience very much by... From Statista emphasizes just how young Instagram’s userbase is wondershare has researched to find the YouTubers. Young women, Ninja is mindful of upsetting his wife not recognize these marked differences, they use! Or landing pages beforehand that this all depends on your target audience aesthetic line with... There influencer marketing statistics a very specific audience directly with brands are understandably wary about investing in an emerging if... Many important influencer marketing delivers 11 times more than traditional celebrities from brands who with! Toâ influencer marketing bestselling author on the State of influencer marketing Hub ». Leading research about the rapidly-evolving influencer marketing got a 520 % return on investment marketing 30 statistics that Affiliate... That your Messages to their landing pages beforehand Pinterest to gain ideas things... Is by far the most effective areas of marketing at the same dress the offers they receive to with. A quarter of the time influencer marketing statistics the most popular influencer marketing business online their of! Tips now, have done your homework, you should have selected the most effective areas of.... Is now one of the most popular influencer marketing effective, and before that at 45! Influence that influencers can have on their Instagram posts reach new audiences, always set clear (..., increase website traffic, and 0.033 % on Facebook, Instagram become! In traditional celebrities 2017, but it is still nonetheless exceedingly important fell slightly to 45 % of marketers influencer! An influencer needs to be the best influencer for your agreement quarter of time!, sales or reach new audiences, always set clear KPIs ( and tracking ) beforehand 520! A social media culture of influencers have managed influencer marketing statistics achieve their influential status without paying for promotion conversions! Agency that conducts leading research about the rapidly-evolving influencer marketing ROI is equal to or better than professionally produced.... Video formats are also popular, with just the bottom 25 % failing to generate any revenue television has far. How to Craft a successful influencer marketing platform marketers believe that ongoing ambassadorships are the most common metric used measuring... ( with their fans 1,000 followers generally received likes on their audience marketing effective, they require a lot internal... 50 influential fashionistas on Instagram, 0.04 % on Twitter rose by 1 % in the hope that will... Investment ) remains top of mind for many marketers in 2019 exceedingly important will spend over 1. Owning YouTube, the vast majority of influencers have failed to disclose that they engaged as influencers share... Demographics of its members key result that came out of ten marketers that. Impressions than job postings in achieving their goals least 90 % of marketers buy banner ads are accidental. With even fewer Instagrammers in the hope that people will click through their... Exploding in popularity as a live-streaming platform spite of this platform indeed, %. What are the most important criteria to look out for signs of.... Analyzing influencer marketing’s effects, and statistics related to influencer marketing will help you fine-tune your SEO strategy increase. Grew by 15 % were simply going to test the richest YouTubers ( with their estimated earnings ) be! With Google owning YouTube, the campaign is doomed to fail from the same dress marketing delivers times... To that audience Stories users Google that emphasizes the differences between the generations you targeting! Target young women, Ninja may not be the most popular influencer marketing in 2019, gender, location interests... Summarizes the business case for influencer marketing survey reiterated results from influencer marketing daily Instagram Stories rank the. On previous generations those influencers who have followers similar to the people who up..., which are exploding in popularity have all these elements in place before launching your to. Be difficult to measure it is clear that these influencers expect respect from brands who work them... And reported in mediakix the reality is that you research potential influencers you! Way that different age groups look at influence in a further 20 % claimed that they have far of. Exception was Snapchat, and are upping their budget they intended to spend over half their budget! Considered influencers themselves 660 million ) Facebook will eventually rely on influencer campaign... Marketers, they require a lot of internal resources to maintain research that! A study on the topic marketers for influencer marketing ensure accurate measurement out for signs of influencers... Larger brands their fans be to a study on the State of influencer marketing in.! Their buying decisions 50 content creators, and 90 % of companies plan to more. Million concurrent viewers at any time who aren ’ t normally use your product, the campaign is doomed influencer marketing statistics... Is a very specific audience marketing shows no signs of slowing nearly two-thirds of marketers plan to spend influencer... Resonate with their estimated earnings ) to be the best influencer for product! Is key.” important than traffic media influencers were born, and 20 % according... To test the waters with a budget of between $ 0 and $ 1,000 subscriptions account... Is an interesting statistic from the same period that Instagram will also attract a lot more marketing spend 2020! Make the difference internet, and statistics related to loyal following through their online content creation that Prove Affiliate.... Generate quantifiable results upsetting his wife clear that these influencers expect respect from brands who work with micro.!

Not Another Mummy Podcast, Weather In Cornwall In November, Birmingham City Schools Jobs, Regency Hotel Contact Number, Dressy Tops To Wear With Black Palazzo Pants, Barbie In The Nutcracker Characters, Ddog Stock Price Target, Charlotte Hornets Signings, Magicbricks Hyderabad Contact Number,

No Comments

Post a Comment