Yasmine & Erica—Founders of Tibba

Creatives_intro  Yasmine is a full-time entrepreneur and a part-time hippie. She would be a full-time hippie but there is just not enough time while running a startup. She is a world traveller with 82 countries under her belt. Erica has a background in economics and law. She’s fond of adventure and learning new things. A keen horse rider she has just started riding motor bikes as well.

They founded Tibba, a mobile app that acts as a marketplace for the exchange of skills and services between freelancers, small companies, digital nomads and creatives. You can use it to trade your skills for new opportunities.

Creatives_favespot Current Favorite Spots to get work done?

Although we have our office in the most amazing co-working space, Camden Collective,  in central London  (in an old mental hospital spooky yes?! Cool factor 100) we are travelling a lot so we use the WHA app to find cool places. We like to mix it up a bit and try and visit different co-working spaces. We are currently in Dubai and loving A4.


Why did you start Tibba?

The concept of Tibba came about during a long road-trip through the United Arab Emirates and Oman. Having covered all the normal topics and gossip, we started talking about bigger things—Happiness, life ambitions and opportunities.

Life is for living and the more living the better. People develop and grow when they learn new things, meet new people and get new experiences. Experiences, not things, make us happier.


Plan, prepare and execute.


What is each of your role in the company? And what does a day look like for you guys currently as an entrepreneur?

We have very different but complimentary skills. Yasmine is very creative and she’s in charge of everything from design to social media. Erica is business focused in charge of the bigger picture and vision. Layer10 are the app developers and they are in charge of the development process and tech side.

The day starts at about 5.30 am, the plan is to get up early in order to get some exercise. However the past few weeks has been a bit manic so we just been getting straight on to working. After breakfast we normally head to a co-working space, we are both terrible at working from home… so many distractive things! Then work, work & more work. And loads of coffee and yerba mate. Face-to-face and skype meetings throughout the day, and various networking events in the evening. And the sad truth is once we get home we normally squeeze in some more work… Startup geeks yup that’s us!

How long have you been working on this and what did you guys do prior to this?

We’ve know each other for over ten years but we’ve only been working on Tibba since early 2015.  We started out as a simple concept which we pitched to a couple of big IT companies. Prior to Tibba, Yasmine ran a vintage fashion label and a creative agency and Erica was a city lawyer.

Have you guys worked together in the past?

We’ve never worked together prior to Tibba but we’ve known each other forever ever! Having lived together in 3 different countries and 5 different houses,  it’s safe to say we know each other inside and out.


Why and when did you decide to become entrepreneurs?

For Yasmine it was always the plan. For Erica it sort of just happened. We both love traveling and there is something very empowering about taking charge of your own time and talent. We want people to live in the present and take opportunities. A big part of that is being able to pursue your dreams. And that’s what we’re doing!

What’s the toughest challenge you face (or faced) as an entrepreneur?

For big portions of time we’ve been living in separate cities. And it’s difficult when you can’t have regular face to face meetings but as an entrepreneur you have to make the best of things. Some people think that being an entrepreneur means taking a giant leap into the unknown and risk it all for your dreams. That may work for some people but for us we knew we wanted to keep a more balanced approach. People make poor choices when they are under financial pressure so for a whole year both Yasmine and Erica worked on Tibba part time while maintaining their jobs.

Any other entrepreneurs you lookup to? 

We do find Sophia Amoruso badass! But we look up to all of them. It’s amazing to see so many people that are pursuing their dream. It’s easy when you make it, but we’re inspired by the entrepreneurs at our level—a stage focusing on working hard to make something happen.


Tell us about your kickstarter campaign, what do you offer and what’s your goal? 

Tibba is all about the people so we felt that a platform like Kickstarter is a great way to get people involved in the project and help us get Tibba off the ground! We are hoping to raise £10,000 for development/support costs and marketing. For example this summer/autumn we are creating the digital nomad dream job—someone get to join Tibba and travel with us to different digital nomad hotspots!

We are offering all sorts of rewards from an awesome tote bag with the motive “Fuck the 9-5”, naming our mascot, climb Mt Tibba with Erica & Yasmine to unlimited premium services.

We are super excited to see how it goes, check us out we are launching today.

Screen Shot 2016-05-10 at 6.14.28 PM

What advice would you give a novice entrepreneur? 

Plan, prepare and execute. The most important is execute. So many people think and plan but they don’t ‘do’. There are a lot of clever people out there aspiring to do something on their own but fear comes in the way. Just do it.

Tibba KickStarter

Creatives_connect Best way to connect:

You can find Tibba on Instagram, Facebook, and Twitter.


No Comments

Post a Comment